At KAPP/KVEW TV, our purpose is to provide our television viewing area with an unequaled source of news, entertainment and information, and enhance the quality of life in our community. We accomplish this through cooperation and open communication in an environment where personal achievement, initiative and innovation are recognized and rewarded.

History
On September 21, 1970, KAPP TV first began broadcasting to the region as an ABC Network affiliate. Approximately one month later KVEW signed on the air. The stations were built by Apple Valley Broadcasting Inc., and are still owned by that company. Apple Valley Broadcasting is a subsidiary of the Evening Telegram Company of Superior Wisconsin. The Evening Telegram, in turn, is owned by Elizabeth Murphy Burns and John Murphy.

KAPP TV in Yakima and KVEW TV in Kennewick, WA provide network programming as well as local service to the Yakima-Pasco-Richland-Kennewick area. The two stations together reach seven counties in Washington and Oregon.

In addition to KAPP and KVEW, the Murphy family owns KXLY- TV in Spokane, Washington. The combined resources of these three commonly owned stations help provide unique television service to Eastern Washington. WISC-TV, the CBS affiliate in Madison, Wisconsin, and WKBT in La Crosse, Wisconsin are the other television stations in the Morgan Murphy family of stations. Morgan Murphy was the father of Elizabeth and John. Their broadcast properties are usually identified by their father's name. The Murphy family has a long history of newspaper publishing in the Wisconsin/Minnesota region. Elizabeth and John are the grandchildren of John T. Murphy, who founded the Superior Telegram in 1890. Their father, Morgan Murphy, developed the newspaper publishing business and their Morgan Murphy stations.