New WSU major to benefit local wineries
A new major at Washington State University Pullman is bringing big benefits to our local wine region.
The campus recently added a Wine Business Management major.
The new agriculture and business courses teach students how market and brand local wines.
Students and staff are celebrating the new program this evening at the Col Solare winery in Benton City.
Students say the new major will help push our wines out to more people in larger markets.
"It's just getting to the level of Napa. I mean, you can compete in terms of these wines. It's just having our program help bring that business aspect. And with young graduates, having these new opinions, and new ways to help innovate wine business in Washington and really help it take off" said Carlye Rice, WSU Pullman student.
The first group of students to go through the new program are set to graduate next month.
Most of those students already have jobs waiting for them.