Facebook Fans Quantified
A Facebook fan is worth $174 to a brand, up 28% since 2010. This is the latest from social media marketing firm, Syncapse.
Syncapse worked with research firm, Hotspex, on a survey based on data collected from more than 2,000 U.S. panelists in late January and early February.
The study compared Facebook fans and non-fans based, and their corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity to arrive at the figure.
Though $174 is an average figure, the value varies from brand to brand: