PASCO -- The event tries to promote Hispanic women as a strong customer base for businesses. Organizers say the Quince and Wedding Expo promotes the Hispanic community. It's also meant to show people in the Tri-Cities the cultural traditions of a Quinceanera.
"When I had mine, it was not that much stuff for mine. For my sister's it's going to be bigger and nicer," said Rosala Batalla, who's shopping for her sister's Quinceanera.
Dresses. Cakes. Make-up. Food. Everything you'd need for a Quinceanera or wedding was at the Miss Quince Expo today at the TRAC in Pasco.
"To have this be our first time and be a success with the vendors is huge. Companies know the Hispanic buying power, they're very excited about the event and the crowds are coming in," Event organizer Bianca Torres said.
Organizers say more than 7,000 people and 100 vendors showed up at the expo. There were also two fashion shows to demonstrate some Quinceanera traditions ... A father-daughter dance and a ceremony where the father puts the first pair of high-heeled shoes on his daughter.
Organizers say there has never been an event catered to Hispanic women.
"There are other traditional Hispanic events, but there's never been an event where businesses can target Hispanic women. It's the perfect opportunity for them to connect with women of all ages," Event organizer Marvin Gaviria said.
Gaviria adds that it's not only the Hispanic community that can benefit from the expo. Other business owners will profit from the event as well.
"American businesses do see the need of the Hispanic community. There's a high concentration of Hispanics and no one has been taking charge or taking advantage of the Hispanic business," Gaviria said.
The event was held from 12 until 6 tonight. It was $5 for general admission and free for people 15 and under.
There will be one more Quince Expo in Washington state this year. It's on October 7th in Seattle. Torres says next year's Quince expo date has already been set for October 24.
